2023 Guide for Selling on Etsy, Ideas for Every Quarter: Part 1

woman blowing snow out of her hands in winter

If you’re thinking about starting an Etsy shop in 2023 but are not 100% confident about what items to offer in your store, this is the perfect guide to show you the best quarter-by-quarter selling on Etsy.

In this 4-part guide, I’ll go over the peaks and seasonality during the year and what kind of items you should offer during each season.

Want to watch and learn?
Click here for Etsy-Made-Easy, Part 1

In this first part of my 4-part series, I’ll show you some of the most popular items you can create for 

  • New Year Kick-off

  • Valentine’s Day

  • St. Patrick’s Day

So you can begin building a steady stream of passive income for yourself!

Let’s dive in!

New Year Kick-off

In Q1, it’s all about the money, what I call post-holiday money. People got a lot of money for Christmas, got a lot of gift cards, so they are ready to spend!

It’s also the beginning of the new year, and people have new goals they want to reach.

So in January, I want you to create these customizable items: 

  • clothing

  • digital downloads

  • fitness/goal-oriented items

  • empowering items 

You can easily do all of these through my favorite print-on-demand provider–PRINTIFY

Etsy customizable clothing

Etsy digital downloads

The next item for you to create in January is digital downloads. The kind that helps people improve. Things like: 

  • budgeting templates

  • digital planners

  • cleaning or to-do lists

Whatever it is that could help someone be a better version of themselves in 2023!

The best part about these items is they are digital downloads, so you can easily make it, set it, and forget it!

Etsy fitness/goal-oriented items

Going back to PRINTIFY again, they have so many different customizable fitness gear options. Just click on their catalog, go to sportswear, and look, they even have shoes!!

So you can make custom items with different patterns and sayings. Because every woman needs an exercise shirt that says, “I work out to burn off the crazy.”

Etsy empowering items

Since it’s a new year, we want empowering items, those things that will help motivate us to be and do better. One item that I recommend is customized empowering and positivity stickers like these:

Don’t worry, you don't have to worry about having Subliminator or a printer in your home. Simply go to PRINTIFY and search their catalog under home and living, then magnets and stickers. PRINTIFY has tons of customization options you can offer.

Let’s move on to February!

Valentine’s Day 

It’s one of the biggest days of the year for eCommerce, and in 2022 the spending for the day of love amounted to more than $23.9 billion. Yes, billion. 

So, share your ideas for sharing love during Valentine’s Day with some really great options for 

  • custom gifts with names

  • digital art or wall prints

  • funny and cute quotes on products

  • love vouchers

Let’s start with the custom name items. 

Here’s a really cute custom sign with a heart joining the two names—

And here’s a custom candle that you can create at Printify—

PRINTIFY even has balloons you can customize, like these here—

Next up on the list for fun and creative Valentine’s Day gifts you can sell in your Etsy shop during Q1 are digital art or wall prints. 

These are items you can actually customize for people and sell as a digital download.

I actually met my husband on Tinder, so I love the next set of items you can sell–funny or cute quotes on products like this candle—

And remember that Printify lets you customize candles, so it’s easy to make and then upload to your Etsy shop!

I think the love vouchers are a really cool idea! And since this is a digital download, you just have to make it once, and then it gives you completely passive income.  

St. Patrick’s Day

I LOVE St. Patty’s Day! It’s become an annual trip for me and my husband to head to Chicago and enjoy strolling along the dyed-green river! 

For this festive day, I opted for:

  • clothing 

  • PNG bundles

  • festive mock-ups

Here's an example of a cute crew neck that can easily be made on Printify with multiple different options.

PNG bundles are actually digital downloads that are going to help other people when their sales on Etsy. They offer a big selection of graphics that are both convenient and value-priced.

And mock-ups are another passive venture where you can actually help someone else make sales on their Etsy shop (more on this soon!).

That’s a wrap for Q1! I hope you all are excited about what to sell in your Etsy shop so far!

For now, get started with your Etsy store to begin earning passive income now!

I’d love to hear from you with any questions, feedback, or your success story. Drop me an email at evolushencreatives@gmail.com

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2023 Guide for Selling on Etsy, Ideas for Every Quarter: Part 2

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